Achieving competitive advantage with information system-Starbucks

Analyse starbucks using the competitive forces and value chain models

Starbucks offer a unique experience with high end specially coffees and beverages,friendly and knowledgeable servers and customer friendly coffee shops.

-product differentiation strategy

 Emphasize the high quality of its beverages and efficient and helpful customer service.

-technology

 Revamped its in-store technology and sought to integrate its business processes with wireless technology.

-customer

 Payment using smartphone apps which integrated with starbucks card system by pre-paid and rechargeable at any starbucks branch.Paying using this apps is much faster than traditional form of payment.

-substitute product and service

 Offer the customer using mobile devices to connect to in-store Wifi networks “Starbucks Digital Network”.

-partnership

Yahoo as content portal offer starbucks customer to receive free Wall Street Journal access,free iTunes download.Integrate with foursquare location based social networking site.

Offer the site free of advertising that striking deals with content provider will make profitable venture.

Value chain mode allow firm understand the part of operation that create value.

-inbound logistics

Communication standards related to quality of coffee beans

Establishing strategic relationship with supplier

-operation

Direct operation

Licensing(franchise)

-marketing and sales

Provide high quality product and good customer services

-technology development

Launched “Starbuck Digital Network”

Cost saving by payment starbuck apps

Wireless technology

What is starbucks business strategy?assess the role played by technology in this business strategy

Various marketing and selling techniques used to ensure the effective flows of the business operation

Commonly deals on the enhancing of the business standard and its service

Various retailers throughout the countries.

To attain the best profitable business you always wanted.Starbucks made through this point because of the proper utilization of its various resources.

Starbucks also made used of their business operation in a very smooth way.

Starbucks turned on one click free Wi-fi access to customer and used a popular social media brand to attract their customer.Example:facebook,twitter and foursquare.

Its advantage and bring customer back to it store by giving them an online space to submit idea and provide feedback.

Starbucks also launched a nationwide mobile payment apps.

User precise technology and a calculated algorithms to brew coffee within,degree fahrenhit,starbucks network can manage the diagnostics and detail of each unit.

Starbucks also provide digital network to customer who access wi-fi at starbucks.

How much has technology helped starbucks compete?

First technology they use wi-fi technology and mobile digital to attract a customer come into their stall.For example for those people would like to hang out,they can loafing on their stall by use wifi on their phone for free.

Second,is starbucks also can use their smartphone that allow to pay by using smartphone apps.For example,the apps is integrated with the starbuck card system,that can allow regular customer to pay with a prepaid and rechargeable card at any starbucks outlet.

Thirdly,starbucks also use technology by launched “Starbucks Digital Network”.Starbucks digital network is a portal designed specifically for mobile device as opposed to traditional web browser.Its also optimized all of smart phone operating system.